MOHG Essay Example | Topics and Well Written Essays - 1000 words - 1

MOHG - Essay Example bserved that the competition relating to the segment of hotel industry is likely to increase in future that ultimately depicts that Mandarin Oriental Hotel Group (MOHG) would face the difficulty new participants in the industry (Scribd Inc., 2012). By taking into concern this imperative aspect, MOHG effectively develops effective business strategies in the form of external plans. The group emphasises upon advancing its working people as well as enhancing teamwork as a structure of external strategy with the intention of dealing with the aforementioned problem (TMIUS, 2001). The suppliers’ bargaining power is expected to be moderate in recent day context as the reputed or renowned hotels do not desire to compromise their delivered services with quality (Scribd Inc., 2012). In this regard, MOHG execute the strategy of buying products in bulk quantity from its different suppliers that ultimately supports the group to lessen suppliers’ bargaining power (HKMA, n.d.). There have been numerous operators or hotels in the global hospitality industry, which eventually augments huge competition amid the existing market players (Alpen Capital, 2011). In a similar concern, MOHG adopts as well as implements effective business strategies in order to accomplish significant competitive position over its chief business market contenders. The group has been noted to frequently develop its various products or services and most significantly it organises dynamic promotional campaigns of its different services in order to remain competitive in the hospitality industry (HKMA, n.d.). The customers possess broad assortment of options that are readily accessible to them due to the introduction of internet as a form of online channels. This particular aspect not only supported the customers to take appropriate choices for their destinations but also enabled them to review as well as compare hotels along with their services by a greater extent. Thus, it can be stated that

Marketing strategy Essay Example | Topics and Well Written Essays - 3500 words

Marketing strategy - Essay Example It is anticipated that for such status symbol goods the quantity demanded always increases with increase in their price levels. Thus, those nations who are rich in income can serve better markets for this classy merchandise. The report analyzes the market and business operations of Mercedes and recommends further ways in which it can improve in future. Table of Contents Marketing Strategy 1 Abstract 2 International business helps to coherent capital flows, technical skills and even service opportunities across the globe. Worldwide business is decisive in the globe of money-making contacts. This is the age of globalization and liberalization when almost all the companies of the world are going universal. Luxury car is a status symbol product in character. The probable consumers of these cars behave in almost a perfectly inelastic pattern with reverence to changes in prices. Thus, these goods do not pursue the general theories of demand and supply laws in economics (Sultan, 2011). It i s anticipated that for such status symbol goods the quantity demanded always increases with increase in their price levels. Thus, those nations who are rich in income can serve better markets for this classy merchandise. The report analyzes the market and business operations of Mercedes and recommends further ways in which it can improve in future. ... This is the era of liberalization and globalization when almost all the companies and firms of the world are going universal (LOC, 2007). Industrialized firms, companies involving music, arts and even the service firms like insurance companies and banks are all expanding their branches across the world outside their domestic terrain. International commerce helps to coherent technological skills, capital flows and even employment opportunities across the globe. The consumer’s are now familiar to variable choices of different goods and services. The market for goods and services has enlarged in every country with open trading, giving its consumers a wide variety of products. International trade also facilitates mobility of the workers in the labour market (Rutgers, 2001). The activity moves to a global level when there is reallocation of productive resources and facilitates preferential choices in business. To suffice the objectives of firms, organizations and people, business h ouses are getting involved into cross border dealings. Worldwide businesses have diverse branches like administration contracts, foreign trade, and franchising, licensing along with involvement in foreign institutional speculations. In the past 30 years the quantum of global trade has expanded in Billions. Global links have helped largely by improving the livelihood standards and augmenting technology for business. The business and trade guidelines are now integrated together between countries. It is estimated in 2013 that the business of high end cars contribute the greatest share of income generated in the luxury industry (PRLOG, 2013). The segment of high end cars has gone through