Communication Is A Vital Part Of Everyday Living - 1513 Words

Communication is a vital part of everyday living. Two main forms of communication are verbal and nonverbal communication. Have you ever spoke with someone and noticed the words that they are speaking don’t match what their body is saying or have you ever been in a situation where the outcome was not expected due to misleading nonverbal communication? Nonverbal communication is just as important as verbal communication. The ability to read a person’s body language is just as important as the ability to understand the language that is being spoken. Verbal and Nonverbal Communication Communication is a key part of success in life, we all do it in some form or fashion every day. Communication can be face to face, text, email or even a gesture. The styles of communication I will be discussing are verbal and nonverbal forms. Nonverbal communication can have greater impact and can be more powerful than the words that are being spoken. A person’s body language can speak louder to you than the words that they are verbally being spoken, with some forms of body language. The use of the wrong body language, or if it is misread the outcome will not meet expectations that might be predetermined. Verbal communication is one’s ability to speak, â€Å"expressed in spoken words; oral rather than written (Inc, 2014).† The ability to successfully portray what you need to say can depend on, tone, rate of speech and the way you structure your sentence (Woodcock, 2013). If the building you’reShow MoreRelatedEssay 1. In Modern Times, It Is A Crucial To Be Aware Of777 Words   |  4 Pagescultures. In the United States, people experience different types people, religions, and cultures everyday. Despite constant encounters with new religions and cultures, many people do not understand the significance of religious symbols and traditions. In order to combat this ignorance, Harvard University and Diana L. Eck founded the Pluralism Project. The Pluralism Project’s mission consists of four vital mission statements. The first statement is to continue the documentation and growth in the understandingRead More‘WRITE EVERYDAY’ it is a common advice. In deed writing is an important and inescapable part of our800 Words   |  4 Pages‘WRITE EVERYDAY’ it is a common advice. Indeed writing is an important and inescapable part of our daily life. When a person learns how to write daily, a whole world of possibilities open for him. He can pen up his thoughts, create a story and can make his own illusionary world. Writing promotes one’s ability to pose worthwhile questions. Writing is something which is enduring, it always leaves an impact on others. It makes thinking visible. Writing daily makes you seem more professional and geniusRead MoreUse Of Verbal And Non Verbal Communication1449 Words   |  6 Pages Communication plays a vital role in our lives every day, whether it is verbal or non-verbal. It helps us to communicate our needs, thoughts, and feelings. In this paper one will analyze the three short film clips of Alice Walker: â€Å"Everyday Use†; 1) Dee’s Arrival, 2) Dee’s Conflict, and 3) Quaint Southern Meal. Based on one’s understanding of each film, one will discuss the concept of verbal, and non-verbal communication, as well as the importance of listening skills. Based on the text, communicationRead MoreWhat Are The 3 And Their Meanings?1402 Words   |  6 Pagesyears with an overall vision stating, â€Å"that all children experience learning that engages and builds success for life† (p. 5). Children begin to develop interest and construct their own identities and understandings of the world by participating in everyday life experiences (DEEWR, 2009). What are the 3 Bs and their meanings? †¢ Belonging is defined as â€Å" knowing where and with whom you belong† by acknowledging children’s interdependence and belonging to family, cultural group, a neighborhood, and widerRead MoreImproving A Good Job Is Getting Tougher And More Demanding795 Words   |  4 Pageswhat students are planning to do after they graduate from high school, students need to be college or career ready when they leave school. English Language Learner population in our schools is growing at a fast rate. ELL students form part of our society and the everyday changes taking place, will affect them too. ELL students need to leave our schools as well prepared as the native English speakers. Many students, regardless of their native language, struggle with Science and Math because they don’tRead MoreDna And Protein Synthesis Essay1332 Words   |  6 Pagesfundamental properties of any and all living organisms is that of reproduction. As we all have learned, organisms inherit t heir genetic information defining their structure and functions from their parents. Similarly, all cells come from preexisting cells, so the genetic information is duplicated and pass from the parent to the new cell of each division. DNA is the term that is used in biology, as well as several other parts of your everyday life. We all know that DNA is a part of our bodies, but may wonderRead MoreLanguage And Communication Into Everyday Life915 Words   |  4 PagesIntroduction Background Homo sapiens have distinguished themselves from the rest of the animal kingdom by incorporating complex language and communication into everyday life. Language is designed to share ideas and experiences with others in a given community. As described in the textbook, an ecological niche is the role a species holds within its environment. Human kind has managed to defend against harsh environmental conditions, predators and cross-cultural differences using language as aRead MoreInternational Companies and Intercultural Communication1309 Words   |  5 PagesIn today’s world, education has become very proliferated and advanced, to the extent of people seeking knowledge in different parts of the world. The changing of social environments and circumstances may involve new habits of dealing with individuals. The knowledge gained from intercultural communication can either be effectively or useless applied in the everyday experiences of International students. By now, it is obvious that the world is becoming progressively global. There is no doubt that thisRead MoreAlmost French1392 Words   |  6 Pagesï » ¿ Almost French Part 1 (Compulsory) Sarah Turnbull, an Australian working as a freelance writer, meets a man named Frederic while in Bucharest. It was here where Sarah took him up on his offer to visit him in Paris. She never returns home because she discovered a new love not only for Frederic, but her new surroundings too. Sarah finally has a deeper understanding of the people around her. Throughout the novel, she continues to adapt to the French culture as best as she can. She comes toRead MoreDigital Technology And Social Media Essay1707 Words   |  7 Pagesgrown to become a part of our everyday lives. The recent rise in those who own smartphones allows this everyday use of digital technology and social networking to be easier than ever before. At any time and any place, we have the ability to â€Å"socialize† with nearly anyone—even celebrities who have no idea most of us even exist. The continuous consumption of digital media has altered once personal face-to-face communication to just that, digi tal. More and more people seem to be living in what Sonia Maasik

The Debate Of The Tech Debate - 1789 Words

MP 1.1 Rough Draft The tech debate seems to never have a victor because there seems to be unending points of view and evidence to support both sides. However, what seems to be true of those who support technology and its benefits is they each have something different to say about its positivity. Through Morozov we see the critiques of Carr and how the best way to view technology criticism is to do it in the perspective of the evolution of tech, which gives us a broader understanding. Through Crystal we see the benefits of technology and how it is far from causing a downfall of the english language. Lastly, Genevieve Bell, an anthropologist and current Vice President at Intel discusses how technology is a way to spread stories and give us a background into other people’s lives. Although technology has considerably changed multiple aspects of our society, it is not a detrimental piece of humanity, but rather something that has changed the way humans interact and still further our understanding of each other. By showing the multiple positions of Morozov, Crystal and a new source by Bell we can see that tech’s impact should be viewed through the multiple lenses, one of historical context, one of varying social/human context and one of its sharing of ideas, all of which show the benefits of tech. One of the lenses that gives us the most perspective about the technology debate is a historical one. When looking at the tech debate in a historical context, it seems to be true thatShow MoreRelatedPersonal Data Privacy . Frame Analysis And Advocacy Field1686 Words   |  7 Pagesof data used to increase security or convenience up against the idea that constant collection or surveillance without user permission is, or ought to be illegal. Millions of users and billions of dollars are implicated in the debate. The Pro argument is made by large tech companies, and government agencies like Dept. of Homeland Security. Con arguments are made by consumer protection groups, government agencies like the Federal Trade Commission, and civil rights groups. The bulk collection of dataRead MoreConcealed Guns On Campus : A Major Topic Floating Around Right Now Essay1509 Words   |  7 Pagesto. The second argument for concealed guns on campus was written by Hilton Collins writing for emergencymgmt.com. He starts off his argument by questioning the Virginia Tech shooting by asking if guns were permitted on campus would the shooting even had even happened. Collins says that mass shootings like the one at Virginia Tech do not happen often, but when they do they are severe. 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Once the media published articles and news stories concerning the debate, public interest groups started speaking out in favor of net neutrality legislation and voiced their opinions to the FCC and the Federal, State, and local governments (Greenfield, 2006). Content

Leadership of Theodore Roosevelt Free Essays

President Theodore Roosevelt never â€Å"picked sides† with the liberals of the far left or the conservatives of the right. He usually found himself intertwined in the middle of the groups. Sometimes thinking like a conservative and sometimes thinking like that of a liberal. We will write a custom essay sample on Leadership of Theodore Roosevelt or any similar topic only for you Order Now Whatever the case, he always maintained a foundation in the center to keep a neutral balance. â€Å"He stood close to the center and bared his teeth at the conservatives of the right and the liberals of the extreme left.† President Roosevelt, although not a strong liberal, did do many things to help the country move on its way to become a more progressive country. The Elkin’s Act of 1903 was one thing Rosevelt did to make him seem like a liberal. It said there would be heavy fines given on the railroads that gave rebates and on the shippers that excepted them. For example, Roosevelt did his best as a trustbuster. The first thing that busted into headlines was an attack on the North Securities Company (a railroad holding company) in 1902. As a liberal, Roosevelt’s main issue to prove was that the government, not private business, ruled the country. In dealing with conservation, Roosevelt knew just how to handle himself. He took conservation out of the conservation stage, threw some of the zest from his personality behind it, made it seem big, and got the public’s opinion. He created a policy of â€Å"multiple-use resource management†. This was to help keep things from changing too much and to try and conserve what all he could. In addition, Roosevelt granted rights to striking mine workers. Winter was coming and the country needed coal to keep warm. Roosevelt tried his best to keep the country happy and take care of business without any political changes, so he solved the mine workers ordeal himself. Though part liberal, Roosevelt stayed opened minded to the conservatives to keep his people happy with as few changes as possible. Theodore Roosevelt never swung his big stick with full force. Roosevelt never swung with full force to the left and not to too hard to the right. For example, he had to battle against two fronts with his dealings in trying to preserve the forests. He had to battle against greedy commercial interests who abused nature (the liberals), as well as against romantic preservationists (the conservatives). Not being able to give both sides what they wanted, Roosevelt had to stand his ground in the middle and make a decision without being persuaded one way or the other. Throughout President Roosevelt’s history as president, he chose not to be one sided in anything that he did and to keep an open mind about many things. Roosevelt never made a definitive jump to the right or to the left, therefore, leaving him not very well balanced on one foot hopping back and forth with different points of views. Due to his position in the middle, he had to remain open minded about everything that came towards him. How to cite Leadership of Theodore Roosevelt, Essay examples

Importance of Social Needs and Politics Free Sample for Students

Question: Explain the Importance of Social Needs and Politics in Developing Transportation Programs. Answer: Introduction Social needs are the main causes behind the invention and development of transportation system. During ancient times, transportation system was developed using small wooden carts so that people could move items from one place to another for trade. Nowadays, transportation system not only carries goods from one place to another but also people from one part of the world to another (Agnew, 2014). Transportation has been the main factor behind the growth of different factors like political, economic, social, military and others. Different modes of transport cover water transport (cargo ships, passenger ships and boats, military vessels, etc.), air transport (cargo planes, passenger aircrafts, military aircrafts, rockets, helicopters, etc), railways (passenger trains, cargo trains, etc.) and land transport (trucks, buses, cars, etc.). Problem The main problem is that nowadays, transportation system is influenced so much by social and political factors nowadays that the actual benefits of transportation are getting reduced. Social Problem Due to increasing ownership of personal vehicles, the transportation system is getting disturbed (Wingo Jr, 2016). Too many cars are clogging the roads and public transportation gets delayed. Political Problem With increasing political activities all over the world, various countries are spending heavily on defensive vehicles (Saaty Vargas, 2013). As a result, public transport system is getting ignored and is slowly declining. Significance of the Problem Although the problem is apparently not very significant, it actually has deep lying effects on the different nations. In some countries, transportation defines the financial status and is a large source of income. However, due to heavy spending on defense vehicles as well as personal cars, the public transport is on sharp decline (Whitt, 2014). As a result, the economic backbone of the countries is slowly getting eroded. This is a serious problem for a large number of countries that are not financially strong or even stable. Hence, actions must be taken in order to reduce the expenses on defense vehicles and make more investments on public transport in order to keep the system running. Alternative Actions Two alternative actions are as follows. The countries should have distinct policy and fixed budget for defense vehicles. This budget limit cannot be exceeded and the defense policies should be such that there are no extra requirements for defense vehicles. Moreover, this will also promote global peace. The countries should keep a significant amount of budget for investing in the public transport system in order to promote maintenance and proper running of the system. Recommendations Based on the analysis the following recommendations can be provided. The countries should let their political factors affect the transportation systems as they are the backbones of the countries economy. There should be a budget limit for different types of transports in the countries. Public awareness has to be raised so that for their personal desires, the public transport system does not get affected. This can be done by introducing a car ownership limit for each family and partial payback system against replacement of old and defective cars. References Agnew, J. A. (2014).Place and Politics (Routledge Library Editions: Political Geography): The Geographical Mediation of State and Society(Vol. 1). Routledge. Saaty, T. L., Vargas, L. G. (2013).The logic of priorities: applications of business, energy, health and transportation. Springer Science Business Media. Whitt, J. A. (2014).Urban elites and mass transportation: The dialectics of power. Princeton University Press. Wingo Jr, L. (2016).Transportation and urban land. Routledge.

New Service Development Essay Essay Example

New Service Development Essay Essay New Service Development (NSD) Essay The difference between the new product development process (NPD) and the new service development process (NSD) is the involvement of customers in services. A service is an intangible good that relies and focuses heavily on customer involvement and experience. Four main characteristics of services outlined by Alam Perry (2002) are intangibility, heterogeneity, perishability and inseparability and it is because of these characteristics that the NSD and NPD process differ. Whilst extensive research has been carried out in the area of NPD, little attention has been paid to the specifics of NSD. Three key issues have been outlined by Alam and Perry (2002). The first issue is that little effort has been made to propose NSD models. Only two linear NSD models have been proposed however neither address important stages such as the development of the cross-functional team or parallel processing which leads to cycle time reduction. Secondly there is limited knowledge of the nature of the NSD stages in service firms and how they are to be managed. Finally Alam and Perry highlighted that many firms don’t realise the importance of the customer because they do not obtain information or involve them in their NSD process. The role of the customer in a service is the most crucial. Unlike a mass produced product, a service is an experience, which involves a heterogenic interaction between the customer and the service provider. A service is more flexible than a product and able to meet the changing needs of the customer more quickly. In order to be successful, services need to meet the customers’ individual needs hopefully leaving a positive impression on the customer. We will write a custom essay sample on New Service Development Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on New Service Development Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on New Service Development Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Services are continually evaluated by the customer, with the customer evaluating the sum of its parts; if one area performs poorly, then the whole service results in a low evaluation. This is why feedback at every stage of the service is essential. Feedback allows the service provider to identify areas that need development in order to improve the customers’ next experience. With this in mind Alam and Perry (2002) suggest a NSD process that is customer orientated, involving the customer in all stages of the NSD process outlined in the below table. Alam and Perry (2002) propose 2, 10 stage NSD models, one linear and one parallel. The model incorporates the key stages of idea generation, idea screening and the development of a cross-functional team. By providing a parallel model, Alam and Perry offer a NSD process that suggest stages that can be carried out concurrently in order to fast track development. Such a process is very useful in the development of services where speed is essential due to threats of competitor replication (service ideas cannot be patented). In contrast, the NPD process is much slower (whilst speed is still important) it is essential that the product be perfected before it is launched. Products are able to be patented whilst service ideas are not which is why the element of speed is a differentiating factor between the NSD and NPD process. However they still suggest a sequential, linear model which would result in a more thorough NSD process to be carried out. The appropriateness of each model depends on individual circumstances. When developing a new service it is belived that customer orientation creates superior customer value and service quality inevitably enhancing customer satisfaction. This highlights the necessity of involving the customer at each stage of the NSD process as Alam and Perry (2002) suggest in their model. Additionally, service delivery personnel are in the best position to receive feedback from the customer because they are in actual contact with the customers. Crawford Di Benedetto (2011) recommend that service delivery personnel be involved in the concept generation phase whereby they can provide real-life insight, identifying problem areas and offer their solutions. This is similar to the NPD stage of problem based ideation, whereby they discover and analyse the problem in order to fix it. However Because new services are much easier to implement than the generation of an entire product, the NSD process is much faster with a constant flow of ideas able to be developed. service design/development stages? Alam and Perry (2002) ‘Customers input in new service development process’ | New Service development Stage| Activities performed by customers| Strategic planning| Feedback on financial data| Idea generation| State needs, problems and their solution, criticise xisting service; identify gaps in the market; provide a wish list; state new service adoption criteria| Idea screening| Suggest rough sales guide and market size; suggest desired benefits and attributes; show reactions to the concepts; liking; preference and purchase intent of all concepts; help producer with go/no go decision| Business analysis| Limited feedback on financial da ta, including profitability of the concepts, competitors data| Formation of cross functional team| Join top management in selecting team members| Service design and process system design| Review and jointly develop the blue prints; suggest improvements by identifying fail points; observe the service delivery trial by the firm personnel| Personnel training| Observe and participate in mock service delivery process; suggest improvements| Service testing and pilot run| Participate in a simulated service delivery processes; suggest final improvements and design change| Test marketing| Comments on the marketing plan, detailed comments about their satisfaction of marketing mixes; suggest desired improvements| Commercialization| Adopt the service as a trial; feedback about overall performance of the service along with desired improvements, if any; word of mouth communications to other potential customers| In Conclusion the NSD process is a process that should be intertwined with the custome r, treating the customer as a partner in their quest for better services. Customer involvement is needed to develop a superior service with better value for customers. It is suggested that a sequential and linear process should be used unless time restraints call for a parallel process where stages can be carried out concurrently. Managers should strive to develop services that match customer needs.

Example of Legal Formal Letter †Law (200 Level Course)

Example of Legal Formal Letter – Law (200 Level Course) Free Online Research Papers Example of Legal Formal Letter Law (200 Level Course) To whom it may concern, The current law in Indiana when concerning joint custody is that joint custody requires a court to consider whether joint legal or physical custody, or both, would be in the best interests of the child whenever the court determines child custody in dissolution of marriage cases. Requires the court to consider certain relevant factors when making the joint custody determination. Requires the court to order joint legal or physical custody, or both, whenever the court finds that the award would be in the best interests of the child. (Under current law, it is optional whether a court considers an award of joint custody.) HOUSE BILL No. 1026. I personally feel that joint legal custody should be presumptive in Indiana. I do believe that until it is proven in court that one parent is not up to the standards both parents should have the right to make decisions together regarding their children. I feel that it makes the parents put their differences aside in effort to communicate with each other in the best interests of the child. It also shows the child that not one parent has more power than the other. A child deserves a mother and a father in their lives. With this neither parent can use the child as leverage in their own anger towards the other parent. By making the parents work together it creates a constant stream of communication and goes without saying that two parents are better than one. Regards, StudentXYZ Research Papers on Example of Legal Formal Letter - Law (200 Level Course)Personal Experience with Teen PregnancyEffects of Television Violence on ChildrenComparison: Letter from Birmingham and CritoOpen Architechture a white paperCapital PunishmentHip-Hop is ArtStandardized TestingPETSTEL analysis of IndiaThe Relationship Between Delinquency and Drug UseThe Effects of Illegal Immigration

Services Project Management Four Essay Example | Topics and Well Written Essays - 3000 words

Services Project Management Four - Essay Example ful completion of any project, and ties together various participating components of the project on the basis of deliverables over a planned time frame. Although a contract maybe written or oral, the former is overwhelmingly more popular due to its comparative permanence strength and verifiability. Relationships in any project are defined by a series of contacts between the owner, the consultants, contractors, sub-contractors and vendors. There are other legally binding documents that may take the form of MoUs (Memorandum of Understanding), agreements or LoIs (Letter of Intent), used between the owners and others contributing through goods or services during and after the project. In a civil engineering and construction scenario, a contract between the client and any contractor implies stage-wise payment against a defined series of chronologically spaced deliverables from the client where the process as well as the product meets contractually defined standards. Each of these contract sub-types have different advantages and have a different degree of risk exposure to the client and the contractor. It is in the interest of the project for the correct type of contract to be formulized in order to avoid the 3 reasons for failure of contract discharge. We shall discuss below each type of contract, the problems faced during the execution of such a contract and methods by which these problems can be dealt with so as to minimize friction during project execution. It is an agreement creating an obligation on the contractor to complete works as shown and specified by drawings and documents, subject to incidental and pre-mapped variations, supplying of all labour, materials and equipment so as to complete the contracted for work for a fixed amount subject to adjustments and payable by the owner as a reciprocal obligation either as a single payment or as a series of payments triggered by intermediate goals during the project. Indivisibility: A fixed price contract is

How Authentic Black English in White rappers lyrics Research Paper

How Authentic Black English in White rappers lyrics - Research Paper Example White rappers have been diluted by the African American dominance in the rap culture. Rap is an art articulated through the articulation of rhyming words rooted with deeper meanings within the lyrics. A lot of MCs have appeared in the past decades to nurture the reputation of rap culture, namely; Eminem, Tupac, Techn9ne, Rakeem, Dr Dre, Jay-Z among others (Mickey, 2009). Producing rhyming lyrics with influential messages is a difficult task to come up with. However, making an unplanned song to achieve rapid publicities is simple. Creating an insightful lyric is not easy. One has to pour his, or her, emotion, effort and thoughts into the lyrical content. Though, it is vital to comprehend the musical basis of the rap genre furthermore to its social importance, in order to really understand the artistic, political and social effect of rap as a movement. The Rap/Hip hop genre is one of the earliest music cultures in conventional pop music. The prevailing African-American musical arrangement has celebrated Vanilla accomplishment for years and with that victory he has experienced the presence of other non-black cultures. The success or rise of the white rapper is challenging to hint. Popular performances and rappers from the 1980s, such as Vanilla Ice achieved a lot of publicity in the 90’s however; his audience and music differed from his black counterparts such as Dr Dre. Vanilla Ice’s victory in the initial 1990s is possibly the best instance of a white rapper accomplishing conventional victory in the hip hop culture (THE Rhetorical, 2013). Nevertheless Vanilla Ice arrogation of MC Hammer steered to Vanilla Ice’s mockery and ridicule, particularly with the dawn of Gangsta Rap. This took almost a decade for another white rapper such as Eminem, who is currently the most well-known white rapper, to achieve conventional victory and approval of a predominately black enterprise. Vanilla Ice’s fame steered to the approval of

Is the Canadian Prime Minister, Stephen Harper too powerful Essay

Is the Canadian Prime Minister, Stephen Harper too powerful - Essay Example Harper's role as the prime minister of Canada grants him the ability to control the interactions of resources in foreign countries, for instance, aiding countries such as Israel in the past, and present. This not only which presents the image of wealthy, authoritative force that dramatically affects not only his home country but those countries outside of Canada.Harper's role as the prime minister of Canada grants him the ability to control the interactions of resources in foreign countries, for instance, aiding countries such as Israel in the past, and present. This not only which presents the image of wealthy, authoritative force that dramatically affects not only his home country but those countries outside of Canada.   Ultimately, power is everything to most people. It is every politician’s dream to yield power over others. Harper rose to power in 2006 when his party formed the government. In the 2011 elections, he formed a government which enjoys support in parliament. He controls both houses using his party, the conservative party. He is in no doubt powerful and yields immense power more than any other prime minister before him. He enjoys massive support in parliament since his party has more members than any other party. He is allowed to appoint senators and he recently made appointments that increased the number of conservatives in the Senate. This has made it easier for him to control the Senate. Harper is also a party leader.   He is the leader of the conservative party which gives him power because he is able to control policies and tactics within the party. Parliamentarians allied to the party are bound to party policies. Harper’s ability to control the ability has also empowered him. He is able to decide what the media says about him. Harper’s administration has the highest number of communication officials compared to any other administration before him.

A marketing plan to help Vinamilk organisation

A marketing plan to help Vinamilk organisation Vinamilk, one of top milk manufacturers in Vietnam, is specializing in manufacturing high quality products from core dairy products include liquid and powdered milk to value added dairy products such as condensed milk, cheese, yogurt and coffee The organisational objectives are to grow its market share in Vietnam as well as overseas countries. Hence, to expand market share in Australia, one of the large export markets of Vinamilk, this organisation has to develop a good marketing strategy for a product named Dielac Sure. This product, which is developed by Center for Nutrition Research and Product Development of Vinamilk, is good for older people and intolerant persons because it contains high protein and no lactose help to increase calcium absorption, digestion, advantageous bacteria and laxative, especially it is trusted to use as medicine. It is seen that there is a big opportunity for Vinamilk Company to sell the special product in this prosperous country, Australia with a highly developed economy and a diverse population, especially high demands of increasing number of older people on products good for their health and lifestyle. In addition, Vietnam and Australia are all members of World Trade Organisation (WTO), ASEAN Australian New Zealand Free Trade Agreement (AANZFTA) and Asia Pacific Economic Cooperation (APEC), therefore, Australia government breaks down trade barriers by liberalizing international trade and investment rules to support Vietnamese traders who want to run their business in Australia. However, to limit risks as well as human and financial resources, Vinamilk would initially use exporting as the mode of entry in this target market. It appears many challenges for Vinamilk when exporting Dielac Ensure into Australia such as strong competition, different consumers needs and wants, strict regulation s and high products standardsà ¢Ã¢â€š ¬Ã‚ ¦Conversely, Vinamilk can expand their international business once Dielac Ensure is accepted in Australia market, it can be also sold in New Zealand and other markets where have high demands about products. The purpose of this report is aim to increase the market share that Vinamilk organisation holding through introduction of Dielac Sure in the Australia market. This report, however, is prepared and based on assumption of Vinamilk, marketing strategy proposed in the report may change and it does not guarantee that it can achieve success in Australia. Structure of this report comprises of: Marketing environment Foreign market analysis Marketing strategy Marketing implementation Financials Evaluation and control procedures Through these analyses, Vinamilk will explore Australia market by this flexible marketing strategy with competitive prices and effective distribution channels, specially a product strategy. And it is expected that Vinamilks market share will be increased by 10 percent within two years when Dielac Sure is launched in Australia. This strategic marketing plan also recommends Vinamilk to apply SWOT analysis, Total Quality Management and Marketing Audit in evaluating and controlling marketing activities. These methods are very useful and efficient. Furthermore, Vinamilk should manage its employees, who play a vital role in marketing activities, in an effort to satisfy their demands and needs. If employees get high job satisfaction and a strong commitment to the organisation, employees will attempt in order to achieve the organisations goal and objectives. In addition, Vinamilk should focus on customers demands and wants first, and try to develop and maintain long term customer relationships. Finally, it is the international business, there are many risks for the organisation, it hence requires that Vinamilk should prepare careful exit strategies for the bad situation happen in the future. TABLE OF CONTENT I. INTRODUCTION Background Vietnam Dairy Product Joint Stock Company (Abbreviated Vinamilk) was founded in 1976 under the name of Southern Coffee Dairy Company with the initial capital only 100 billion VND. Going through 24 establishing and developing years, Vinamilk Corporation grows up and becomes a leading producer of dairy products in Vietnam, holding 75% of Vietnamese milk market as well as one of the top 100 strongest brands by the Vietnamese Ministry of Industry and Trade in 2006. (Vinamilk, 2010). At this time, VInamilk is manufacturing and trading many different product ranges including liquid and powdered milk, condensed milk, drinking and spoon yoghurt, ice cream, and cheese, coffeeà ¢Ã¢â€š ¬Ã‚ ¦ Vinamilk commits that always satisfy customers with high-quality, safe, and diverse products, the best service and competitive prices. Besides strong domestic distribution with 183 distributing channels and 94,000 selling points throughout Vietnam, Vinamilk products are exported to many countries such as the Australia, United States, France, Canada, and Asia. Purpose of the report This report creates a marketing plan to help Vinamilk organisation, a Vietnamese brand to achieve a successful launch of Dielac Sure in Australian market, one of the potential markets for this product as well as for Vinamilk. However, the report has finished in a short time, there are many limitations in marketing research, customer analysis and the financial budget. The marketing strategy proposed to the organisation in this report may be changed in the future. II. FINDINGS Marketing environment 1.1 Cultural environment Today, Australian society is changing values and demographics. It results not only opportunities but also challenges to milk manufacturers, in particular to Vinamilk organisation. The increasing number of older Australian offers a big market segment for Dielac sure. Furthermore, this elderly population is trying to maintain active lifestyles as well as seeking solution to have healthy lifestyle. Australian people require products, which are good for their health and maintain quality of their sleep as well as quality of their life. It is apparently seen many Australian consumers now are looking for products friendly to the environment. There is a new tendency become Green consumer. They accept to spend more in purchasing products having eco friendly package as well as take an account of fair trade or environmental practices. (choice, 2009) The increasing of local supermarket, a huge supercenter is convenient for consumers purchase. They can buy Dielac Sure in anywhere at anytime. Besides, development of technology is playing a vital factor in supporting consumers purchase. Shopping online or buying at home through Internet or telephone is very convenient to busy consumers. Consumers are pay more trust on other peoples experiences and when decide buying purchase, they usually trend to buy brand, not buy products. 1.2 Economic Australia has a sustainable rate of economic growth with GDP per capita $38,500 in 2009 (ABS, 2009). It is slightly higher than that of the United States, United Kingdom, Germany, and France representing the most populous countries. The economic crisis in 2008 affected the Australian economy by decreasing construction projects, housing turnover, including the serious decrease of commodity sales. The employment rate increased greatly. However, at the end of the fiscal year 2008, Australia still kept growing and gained the fastest pace 2.7% in 2009 (Economywatch, 2010). Australian is putting their confident in the economy due to continuously growing consumer price index. (ABS, 2010). The Australia Government is controlling consumer inflation on an average between two and three percent over business cycles by a responsible monetary policy. Consequently, the inflation is low at only 2.3% in March 2010 (ABS, 2010). In addition, with the sound and practical structure of financial regulations and institutions, Australia is seen as a potential investment destination for other countries. 1.3 Population Until now, population of Australia is over 22 million people with birth rate (12.47 births/1,000 population) is more than death rate 6.68 deaths/ 1000 population (ABS, 2010). Although it is the large country with the area over 7 million square kilometer, population of Australia is mainly concentrated in urban areas. This prosperous country has high GDP $997.2 billion (2009 est.) (CIA, 2010) and personal income per capita is high $19,213.50 per person  (Nation master, 2010) meanwhile inflation rate and unemployed rate is low, only 1.8% and 5.6% established 2009 (CIA, 2010). One element of Australias natural resource base is minerals. Other important natural resources involve forestry and fisheries, and together with agriculture, they contribute significantly to the Australian economy and Australias Gross Domestic Product (GDP). Since Australia purchases more goods and services from overseas than the value of goods and services it exports (ABARE, 2009a), export value of minerals hold approximately 7.7 per cent of GDP. Australia export value $160.5 billion is slightly less than import $4 million. Current account balance of Australia is -$29.89 billion (2009 est.) and ranking 182nd compared to the world. However, its exchange rate is so high 1.2894 AUD/ USD (2009). Goods enter Australia that be cleared by the Australian Customs Service and depending on the type and value of the goods or products, there may be costs involved, including clearance fees, customs duty, goods and services tax and other taxes. Especially, dairy products imported to Australia subject to Imported Food Control Act 1992. 1.4 Political and legal environment The Australian political environment is very stable. It has a lower rate of riots, terrorism and chaotic political dispute. Australia attracts new businesses by a strong, transparent corporate governmental system as well as low barriers to trade and investment. It is very easy to establish a new business in Australia. It only takes two days to complete the license. On 14 June 1990, an agreement on trade and economic co-operation between Australia and the Socialist Republic of Vietnam was signed. It creates opportunities for Vietnamese companies doing their businesses in Australia. (Australian Treaty Series, 2010) In spite of this, it is an important and compulsory aspect that any organization has to consider in order to operate business legally in Australia. Vinamilk is in charge of protecting intellectual property rights worldwide, ensuring to enforce state as well as federal rules and regulations. In addition to regulation by Australian Government, Vinamilk needs to follow a number of laws and regulations, including the following: Trademarks: the logo or symbol represents for the company. Vinamilk has also registered the trademark in 79 countries including Australia in 1999. Patents: an exclusive right granted by a government to manufacture or use an invention during a specific period of time. Vinamilk can register its patent for this product that is safe for users and use as medicine for feeding . Copyright: The right of protecting the authors original products against illegal usage from plagiarism. Trade secret: used to prevent leaking secret traditional method. For instance, the secret of manufacturing natural latex rubber Dielac Sure of Vinamilk Company. Foreign market analysis 2.1 Describe market 2.1.1 Australian dairy industry 2.1.1.1 Overview The Australian dairy industry is Australias largest processed food industry, and ranks in the top four of the nations rural industries. Australias climate and natural resources are favorable to dairying and allow production based on year-round pasture grazing. Australia has almost two million dairy cows, producing around 9 billion liters of milk each year. http://www.readyed.com.au/urls/dairy/dairy.html Over two-thirds of the 9.4 litres of milk produced in 2008-09 was produced in Victoria, 10 percent in new South Wales and 7 percent in Tasmania. Dairying occupies a relatively large proportion of the agricultural sector in Tasmania Just over half the milk produced in Australia during 2008-09 was consumed by the domestic market; the remainder being exported as either drinking milk or manufactured products. 4 www.dairyaustralia.com.au Milk Production Report, viewed 16 February 2010. 5 In 2007-08 the value of Tasmanias livestock products (which mainly includes wool, milk and eggs) was $413 million. Of this amount $275 million was the estimated value of farmgate milk production (approximately 67 per cent). Source: Australian Bureau of Statistics 1307.6 Tasmanian State and Regional Indicators, December 2009 www.abs.gov.au; and www.dairyaustralia.com.au, Dairy 2009 Situation and Outlook, June 2009, p. 82. 7 About half of the domestic consumption is as drinking milk, the remainder being used in the production of cheeses, butter, and milk powders. Dairy Australia, Dairy 2009: Situation and Outlook, June 2009, www.dairyaustralia.com.au. 2.1.1.2 Recent developments In 2008, Dairy Australia reported that the Australian dairy industry was enjoying the best world market conditions in decadesà ¢Ã¢â€š ¬Ã‚ ¦ international dairy commodity prices rose to record levels through 2007, due to consistent strong demand and tight supplies, as well as the effects of exchange rates and cuts in export subsidies. This led to higher farm-gate milk prices for Australian dairy farmers- prices increasingly by more than 50 percent in southern region during 2007-08. Dairy Australia did note that despite the optimism, the industry still remain constrained by the high cost and limited availability of production inputs, uncertain climatic conditions and reducing herb numbers. Australian Dairy Industry in Focus 2008, p. 3. Higher farm-gate prices continued into the 2008-09 season until, following the global financial crisis, milk processors reduced the price paid to farmers sharply. Besides, Australian milk production declined year on year by 4.9 percent in the first four months of 2009-10 as a result of drought and low water allocations in the irrigation system, the low prices as well as reduced demand. Monthly milk production Source: Dairy Australia, www.dairyaustralia.com.au. 2.1.1.3 Competitors in market The manufacturing sector of the Australian dairy industry has become more concentrated since the first stages of deregulation in the late 1980s; the outcome being increased foreign ownership and a reduction market share of farmer owned cooperatives. The five major companies have increased their milk processing capacity from 50 percent to 75 percent of the market. In 1999, the five largest milk manufacturers in Australia were Murray Goulburn, Bonlac, Daisy Farmers Group (all three entities were cooperatives), National Foods Ltd and Pauls/ Parmalat. Today, Bonlac is owned by Fonterra, and the Dairy Farmers Group has been acquired by National Foods. Fonterra (20 percent), together with Murray Goulburn (the largest remaining farmer owned cooperative, supplying 37% percent of Australias milk) are the prominent market players in the manufacturing milk market 2.1.1.4 Distribution Milk sold through various channels including fast food outlets, supermarkets, independent grocers, corner stores, and service stations. However, the sale of milk through the supermarket channel has slowly been increasing; Dairy Australia noting a recent change in the behavior of two large chains- they have embarked on a marketing campaign encouraging consumers to make comparisons between their own generic branded milk with that of branded products. Dairy Australia comment that although this behavior is unlikely to affect the volume of dairy products consumed there may be an impact on the channel and value of dairy sales as consumers seek greater value in their purchases and move to generic labeled and price discounted branded products. 2.2 Market size (ok) Drinking milk sales by state (million litres) NSW VIC QLD SA WA TAS AUST 1979/80 531 437 249 127 119 41 1,504   1989/90 582 449 316 150 164 47 1,730 1999/00 597 440 383 185 190 48 1,933 2000/01 633 456 393 201 201 50 1,934 2001/02 626 460 403 185 200 50 1,924 2002/03 620 475 404 183 208 52 1,942 2003/04 627 476 418 196 212 52 1,981 2004/05 641 486 429 200 215 53 2,024 2005/06 660 499 444 192 216 50 2,061 2006/07 692 510 474 201 226 53 2,156 2007/08 682 524 499 205 237 55 2,202 2008/09(p) 696 533 510 208 241 56 2,244   Source: Milk processors and State Milk Authorities Australian milk consumption has been steadily shifting from regular to modified milk types, such as reduced and low fat milks, over a number of years. This trend reversed for a period during 2008, as consumers responded to rapidly increasing retail prices by switching to the relatively lower-prices regular full cream milks. The longer-term trend has returned during the most recent year. Drinking milk sales by  type (million litres) Regular Reduced Low  fat Flavored UHT Total 1989/90 1,257 322 111 40   1,730 1999/00 1,099 498 173 164 1,933 2000/01   1,094 415 95 165 165 1,934 2001/02 1,074 435 105 170 140 1,924 2002/03 1,055 440 120 174 153 1,942 2003/04 1,057 462 118 190 154 1,981 2004/05 1,063 492 116 199 154 2,024 2005/06 1,093 488 124 201 155 2,061 2006/07 1,107 530 125 213 181 2,156 2007/08 1,126 553 123 213 187 2,202 2008/09(p) 1,143 572 118 210 201 2,244   Source: Milk processors and State Milk Authorities http://www.dairyaustralia.com.au/Our-Dairy-Industry/Industry-Statistics/~/media/Documents/Our%20Dairy%20Industry/Latest%20Statistics/NationalMilkSalesAugust2010.ashx 2.3 Government participation http://www.abs.gov.au/Ausstats/[emailprotected]/90a12181d877a6a6ca2568b5007b861c/b006a83a9127b0f5ca256dea00053965!OpenDocument Nowadays, Australian dairy industry operate in a deregulated and open market which only government involve being in the food standards and food safety assurance systems and prices are affected by world situation. A look at the dairy industry of Australia prior to 1 July 2000 reveals an industry governed by two separate sectors, the regulated market/fresh milk sector and the non-regulated manufactured milk sector; six separate dairy industries, one in each state; and high levels of Australian Government assistance and complex state government regulatory intervention. Regulation came in two forms; state government support of the market/fresh milk sector and Australian Government support of the manufactured milk sector. In the 1980s and 1990s state governments had the responsibility of controlling price and milk quality, and for formulating policy for the market/fresh milk sector. Up until deregulation, dairy farmers selling their milk as market milk received a substantially higher farm gate price than the average price paid for manufactured milk, even though there was little distinction between the two products. Across Australia under this regulated market, a number of different schemes existed which allocated the large guaranteed price premium proportionally to all dairy farmers, encouraging farmers to produce more milk than would be produced under free-market conditions. State governments also engaged in establishing legislation that regulated interstate access to their market milk sectors. The manufactured milk sector on the other hand was characterized by open access, with products from this sector being traded freely within and between states. Although the manufactured milk sector was characterized by open access, it was not totally devoid of policies that distorted the market for dairy products. Up until July 2000, measures to support domestic prices, restrict imports, subsidize exports and restrict the production of substitutes were used. By the early- to mid-1990s it was clear a fall in the price of market milk, relative to manufactured milk, was required and price controls and supply quotas needed to be removed or substantially reduced. The Australian Government began phasing out market support in the dairy industry, in line with its commitments to wind down protection in the manufacturing industries and other areas of agriculture. The deregulation of fresh milk pricing from 1 July 2000 had a major affect on farm gate prices for fresh milk. In 2000, around 18% of Australias total milk production was consumed as fresh milk. Victorias proportion of fresh milk to total milk production was only 6% compared with much higher proportions (about 45%) in New South Wales, Queensland and Western Australia. Under regulation, all dairy farmers received a separate price for fresh and manufactured milk. After deregulation, most Victorian manufacturers offered dairy farmers a single, blended price for all milk, which reflected the emphasis of milk being used for manufacturing dairy products and the prices received from the exports of these dairy products in the rest of the world (Edwards 2001). The dairy industry today is fully deregulated, and every dairy farmers farm gate price for milk is now, due to natural forces of supply and demand, affected by world prices no matter where they live within Australia. Summary Conclusions about the Australia market In general, Australian milk production declined year on year and continue to fall in the future because of seasonal condition- drought and low water allocations in the Murray-Darling irrigation system, this thing will affect directly and make Australian milk price increase. Besides, the deregulation of milk pricing from 1 July 2000 had a major affect on milk price as well. It is not belong to government control and is affected by world prices. It is considered as one of the advantages if Vinamilk have the plan to enter this market. Marketing plan Vinamilk position itself as the prestige brand name with high quality products and service. To Dielac Sure, Vinamilk wants to target to the older customers by offering many benefits such as support immune system, balanced nutrition, rebuild muscles and strain, and maintain healthy weight From these benefits, Vinamilk is confident to compete with many strong milk brand names which were available in Australia for many years such as: Ensure of Abbott and Anlene of Fonterra. 3.1 Objectives Achieving a unit sales volume for the first year of 2,000 items. Total sales revenues of AUD $3,000,000 in the first year. Expected market share to be 5% in the first year. Aim for an average price of $1,500 per item. Expand consumer awareness of the Vinamilk brand name by 20%. 3.2 Product Dielac Sure is produced and developed by Center for Nutrition Research and Products Development of VINAMILK. And it also received The International Certificate in Food Safety and Hygiene HACCP. Moreover, this product has special nutrition with high protein and fat that: Supply energy and strengthen body in operating and growing. Recuperate patients health. Dielac Sure is available for feed patient through catheter (under the instruction of doctor or nutritionist) Ameliorate malnutrition. Suit for pregnancy and lactation women. Dielac Sure doesnt contain lactose and cholesterol; therefore it is the best choice for the elderly and lactose-intolerant persons. Dielac sure is packaged in a can weighed 400g and 1000g and labelled in English with full ingredients and careful directions. 3.3 Consumer buying behaviour 3.4 Communication media 3.5 Competitor analysis 3.6 Promotion mix Promotion includes four parts: public relation, advertising, personal selling and sales promotion. In terms of product life cycle, Dielac Sure is in the introduction stage in Australia market. Therefore, promotion requires heavy advertisings and public relations to build brand awareness and guide customers on products benefits. Vinamilk applies personal selling strategies to ensure distribution coverage and supply chain cooperation. Furthermore, Vinamilk should consider a sales promotion strategy, it is important for the company to encourage customers to have a trial on products; also trade sales promotion expedites distribution activities for the company. Advertising On television and radio The newspaper works and The Daily advertiser Billboards Public relation Sponsorship for charity events Direct telephone and send letters to collect customer database and invite them to join in a small party on Father Day and Mother Day. They are the days for families, which include a number of elders who are 40 and above. Personal selling Send business emails to some big retailers to introduce about our new products and increase the available distribution of products. Door to door selling activities will help promote the organisational prestige to customers. Sales promotion Buy 1 can Dielac Sure 1000g get 1free glass or cup. Loyalty program for instance, if customers buy enough 10 cans of Dielac Sure 1000g, they will receive one can 400g free. Encourage more consumers by holding an event one day examine free for older people. 3.7 Physical distribution 3.8 Channel of distribution Cooperating with the big supermarkets in Australia such as: Coles Woolworths Pharmacies 3.9 Price determination Can 400g: $10.90 Can 1000g: $ 21.50 Marketing implementation ACTIVITIES MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 MONTH 8 MONTH 9 MONTH 10 MONTH 11 MONTH 12 PIC I. Market analysis BN 1. Marketing research QH 2. Set a budget TT 3. Training staff BT II. Product activities NT 1. Finalize in development CT 2. Production runs MK IV. Distribution activities QM 1. Shipping to warehouses HN 2. Shipping to retail store GC 3. 5% quantity discount BV V. Promotion activities GE 1. Newspaper advertising EL 2. TV and radio advertising MP 3. Billboard advertising NATo get the success in doing this marketing strategy, Vinamilk will implement the first year of this marketing plan as follows 4. In store POS display LO 5. Sponsorship BT Direct telephone EL Send business e-mail SA Door to door activities CO Buy 1 get 1 Dielac Sure protection sheet PM Loyalty program PM 10% discount full pack HD Financial statements SALES FORECAST IN THE FIRST YEAR SALES FORECAST JAN FEB MAR APR MAY JUNE JULY AUGUST SEP OCT NOV DEC UNIT SALES 100 150 300 280 250 500 600 400 350 380 500 550 UNIT PRICES (AUD) 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 SALES (AUD) 150,000 225,000 450,000 420,000 375,000 750,000 900,000 600,000 525,000 570,000 750,000 825,000 DIRECT UNIT COSTS 35% (AUD) 525 525 525 525 525 525 525 525 525 525 525 525 DIRECT COST OF SALES (AUD) 51,000 77,250 156,000 145,500 129,750 261,000 313,500 208,500 182,250 198,000 261,000 287,250 FINANCIAL BUDGET IN 1 YEAR MARKETING BUDGET 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER YEAR TOTAL ADVERTISING Newspaper 1,259 1,684 1,593 1,748 6,284 Television 10,574 11,928 12,456 13,945 48,903 Bus station 584 673 894 721 2,872 Point of

The Failure of the War on Drugs Essay -- Critical Thinking Essays

In the early 1980s, policymakers and law enforcement officials stepped up efforts to combat the trafficking and use of illicit drugs. This was the popular â€Å"war on drugs,† hailed by conservatives and liberals alike as a means to restore order and hope to communities and families plagued by anti-social or self-destructive pathologies. By reducing illicit drug use, many claimed, the drug war would significantly reduce the rate of serious nondrug crimes - robbery, assault, rape, homicide and the like. Has the drug war succeeded in doing so? In Illicit Drugs and Crime, Bruce L. Benson and David W. Rasmussen (Professors of Economics, Florida State University, and Research Fellows, the Independent Institute), reply with a resounding no. Not only has the drug war failed to reduce violent and property crime but, by shifting criminal justice resources (the police, courts, prisons, probation officers, etc.) away from directly fighting such crime, the drug war has put citizens’ lives and property at greater risk, Benson and Rasmussen contend. â€Å"Getting tough on drugs inevitably translates into getting soft on nondrug crime,† they write. â€Å"When a decision is made to wage a ‘war on drugs,’ other things that criminal justice resources might do have to be sacrificed.† To support this conclusion, Benson and Rasmussen compare data on drug law enforcement and crime trends between states, and debunk numerous misconceptions about drug use and criminality. One of the most prevalent misconceptions, Benson and Rasmussen, contend is the notion that a large percentage of drug users commit nondrug crimes, what might be called the â€Å"drugs-cause-crime† assumption implicit in the government’s drug-war strategy. If true, then an effective crackdown on ... ...easy† to obtain rose by about 20 percent. This failure is due in large part, Benson and Rasmussen explain, to drug entrepreneurs’ adoption of new production techniques, new products, and new marketing strategies in response to greater law enforcement. Their â€Å"innovations† include lengthening the drug distribution chain and using younger drug pushers and runners (to reduce the risk of arrest and punishment), increasing domestic drug production (to avoid the risk of seizure at the border), smuggling into the country less marijuana and more cocaine (which is harder to detect), development of â€Å"crack† cocaine (a low-cost substitute for higher priced powdered cocaine and for marijuana, which the drug war made harder to obtain), and development of drugs with greater potency (because they are less bulky and because punishment is based on a drug’s weight, not its potency).